How Shelly is Revolutionising Electrical Installations

How Shelly is Revolutionising Electrical Installations

17 Mar 2025 | 4 min read

Quick Summary

We speak to Ben, the founder of B Electrical, about how Shelly is turning an industry on its head.

In the rapidly evolving world of smart technology, electricians are under constant pressure to deliver seamless, efficient, and value-driven solutions for their clients. As the scope of technology increases, installers who don’t specialise in the field often face challenges – from high costs and steep learning curves to the need for extensive rewiring.

Shelly changes that. With a market cap of 610 million EUR (SLYG.F) and a new Shelly device installed every 6.5 seconds globally, their influence is undeniable. A series of WiFi operated relays, switches and sensors, Shelly devices are compact enough to be installed in almost any pattress box, appliance or fuse board style enclosure. Best of all, they don't require bulky, expensive hubs or specialised installations, instead using existing and familiar wiring infrastructure to connect devices to the internet. 

With Shelly, customers can control lighting, heating, blinds, and more, from a browser,  free mobile app or custom API driven application. The best part? Shelly is affordable, versatile, and can be installed in under ten minutes. 

 

Ben, the founder of B Electrical, has found that Shelly smart devices are the perfect tools to elevate his electrical installations. With over a decade of experience in the field and a growing interest in automation, Ben has made Shelly a core part of his work – and the results speak for themselves.

Ben’s journey into smart automation began as a response to increasing client demand for energy-efficient solutions. “More and more people are asking for smart features in their homes and businesses,” Ben explains. “It’s no longer a luxury – it’s becoming the standard.” 

B Electrical was founded on the principle of blending traditional electrical expertise with innovative technology, and Shelly has become a crucial partner in achieving that goal.

There’s no need to replace switches or set up hubs – it’s all done in under 15 minutes.

We sat down with Ben, the founder of B Electrical, to ask him how Shelly has enriched his offering and transformed his installations.

Q: How does Shelly benefit your clients, both residential and commercial?

Shelly is incredibly cost-effective. Clients love that they can achieve full automation at a fraction of the price compared to other systems. I’ve seen projects save near on 75% on materials and labour by choosing Shelly over conventional smart solutions.

For homeowners, Shelly provides an affordable and simple way to step into smart living by automating lights and appliances without breaking the bank. For commercial projects, Shelly focuses on efficient energy management. I’ve installed the relays in offices and warehouses, enabling businesses to monitor and cut down on energy consumption, ultimately lowering costs and improving sustainability.

Q: How do you typically use Shelly devices in your daily electrical work?

Lighting control is the most common use of Shelly devices in my installations. Being able to pull all lights into a central control system wirelessly, fed from different circuits, all whilst maintaining the existing control at the switch, is great. Shelly even remembers the switch’s state, so there’s no visible sign of automation.

Q: What advice would you give to electricians considering Shelly for the first time?

Start with a simple install – like a light switch relay or smart plug. The app is easy to navigate, and the process is straightforward. Once you try it, you’ll want to explore their more advanced products like the energy monitors or temperature sensors. Shelly opens up so many possibilities, whether you’re working on home automation or larger-scale commercial projects.

Q: Why should electricians embrace smart automation in general?

Automation is the future. Clients expect smart solutions, and as electricians, staying ahead of the curve is crucial. Shelly simplifies the process, making our jobs easier while adding value for clients. It’s a win-win.

Q: Any final thoughts you’d like to leave our readers with?

With Shelly as a part of my toolkit, I’ve expanded my service offerings and future-proofed my business. Smart automation is the next big step for electricians, and Shelly makes it accessible and affordable - that’s why it’s now a key part of my work.

 

Overall, Shelly's adaptability and versatility make it a valuable asset in a wide range of use cases, from residential smart homes to commercial buildings and beyond. With its user-friendly design, extensive integration options, and energy-efficient features, Shelly empowers users to create smarter, more efficient environments that enhance comfort, convenience, and productivity.

Shelly packs an enormous punch at a very sensible price point, they are easy to install and versatile; it's no wonder that 18 million devices have already been installed across the world. Including Shelly devices into your offering will let you meet the skyrocketing demand for high margin smart technology installs head-on.

How Shelly is Revolutionising Electrical Installations